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This position will lead the development of strategies and tactics to establish, manage and grow the company's presence and engagement on social media including Twitter, Facebook, Workplace by Facebook, Blogs, YouTube, G and Instagram. S/he will be responsible for thought leadership around social influence and how WellCare and its brands can engage with key stakeholders to increase awareness and understanding of the company's mission and services. Additionally, this position will provide content to the associate internet portal.
Lead the development of strategies and tactics to establish, manage and grow the company's presence and engagement on social media including Twitter, Facebook, Workplace by Facebook, Blogs, G , YouTube and Instagram.
Serve as sole company SME on social media issues, trends and opportunities to develop robust policies and strategic value-add campaigns, creative tactics, analytic reports, while consistently optimizing to stay current.
Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review and report to senior leaders on effectiveness of campaigns in an effort to maximize results, while continually finding ways to improve on those metrics through testing and new initiatives.
Lead the effort to identify threats and opportunities from user-generated content and the development of policies, processes and responses to address Provider, Member and General Public complaints and negative campaigns.
Recruit and coordinate a robust internal network of champions and contributors to be involved in the company's social media efforts.
Create and source a pipeline of relevant content including posts, Tweets, articles, press releases, videos and images. Recruit and coordinate a robust internal network of champions and contributors to be involved in the company's social media efforts.
Stay abreast of social and digital trends, tools and developments.
Provides daily content to the associate internet portal.
Perform other duties as assigned.
Additional Responsibilities:Candidate Education:
Required A Bachelor's Degree in Communications, Journalism, Public Relations, Marketing or a related field
Required 5 years of experience in public relations, marketing or communications
Required Other In-depth knowledge and understanding of owned, earned and paid social media platforms and their respective participants.
Required 3 years of experience in A minimum of three years of experience, building and managing social communities, and executing social media initiatives.
Required 3 years of experience in Experience with leveraging social media management and analytics tools, including, but not limited to HootSuite and Sysomos.
Required 1 year of experience in Functional knowledge and/or personal experience with website tools such as WordPress, design tools such as Photoshop and editing tools such as Windows Movie Maker.
Intermediate Ability to work within tight timeframes and meet strict deadlines
Intermediate Demonstrated analytical skills
Intermediate Ability to multi-task
Intermediate Other Strong written, verbal and interpersonal communication skills.