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Marketing & Communications WellCare - Marketing & Communications Management Careers

Marketing and Communications Manager - Healthcare Job

Full Job Title: Marketing and Communications Manager, Healthcare

Job Number: 1706115

Location: New York, NY

Date Posted: 12-19-2017

Partners with the business to develop and manage innovative, effective marketing strategies that expand provider partnerships and support the CHS brand. Manages activities that deliver strong value to provider customers, from educational programs and peer-to-peer events to patient engagement campaigns and materials. Develops communications for a variety of stakeholder groups, including regulators, staff and internal clients, in addition to providers and their patients.

Essential Functions:
  • Develops marketing strategies and tactical plans to support CHS business goals to attract, activate and retain provider partners. Collaborate with internal clients to determine market-based needs. Develops communications to stakeholder groups.
  • Oversees and manages marketing programs that promote engagement and activation of providers, including events/meetings and communications across an array of platforms (online, email, video, print).
  • Collaborates with business units to determine market needs related to beneficiary retention/annual wellness visits and quality reporting.
  • Supports the CHS brand as a leading management services organization (MSO).
  • Composes or direct the writing, editing and distribution of a wide range of materials, including newsletters, email blasts, brochures, flyers, corporate publications and other collateral.
  • Distributes messages, prepares presentations and internal memos and presents drafts and ideas to management as required.
  • Develops communications to stakeholder groups (internal and external) including updates regarding healthcare policy, and business overall.
  • Develops and tracks metrics, success and budget for marketing programs. Monitor progress and optimize.
  • Complies with all guidelines established by the Centers for Medicare and Medicaid (CMS) and guidelines set forth by other regulatory agencies, where applicable, and defined in corporate and department policies.
  • Performs other duties as assigned.
Candidate Education:
  • Required - A Bachelor's Degree in Communications, Marketing, English, Health Management, Business, or related field
Candidate Experience:
  • Required 6 years of experience in developing strategy, implementation, and optimization of multi-channel communications campaigns
  • Preferred - Expertise managing provider-facing (e.g., physician, hospital, etc.) communications, provider relations, and/or direct, on-line, and mass media marketing
  • Preferred - Experience with a major health plan with Medicare/Medicaid exposure
Candidate Skills:
  • Ability to analyze and interpret financial data in order to coordinate the preparation of financial records
  • Ability to analyze information and covert related activities into a comprehensive work plan
  • Ability to proof large bodies of materials
  • Demonstrated analytical skills
  • Ability to influence internal and external constituents
  • Ability to communicate and make recommendations to upper management
  • Demonstrated interpersonal/verbal communication skills
  • Ability to work within tight timeframes and meet strict deadlines
  • Demonstrated organizational skills
  • Demonstrated time management and priority setting skills
  • Knowledge of healthcare delivery
Technical Skills:
  • Required - Proficiency working in Microsoft Office Suite

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Last Updated On: 12/9/2015