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Develops, manages and executes marketing plans, programs and campaigns that drive consumer demand for WellCare brands and result membership growth. Works with field and business leaders to formulate winning strategies and tactical marketing plans. Oversees WellCare's marketing budget and makes recommendations and decisions to ensure optimum return to the company. Leverages a variety of marketing activities and media sources to reach consumers and influence members. Works in concert with a variety of internal and external partners to develop, implement and monitor marketing programs, processes and policies, ensuring both corporate and field execution meets the WellCare compliance standards.
Drives marketing strategic and tactical planning process for WellCare.
Ensures consistency of regional approaches to further the WellCare brand.
Defines, sources and leverages competitive, consumer, market and performance insights to bring relevant, quality marketing programs to market on-time and with a positive financial return.
Identifies reporting and analytic needs and opportunities to drive marketing plan improvement.
Works with agency and vendor partners in support of creative development, media placement, tele-services, marketing technologies, direct mail production, etc to achieve business goals.
Demonstrates collaborative leadership with market Leaders, Marketing Operations, Regulatory Affairs, Creative Services, Provider Relations, Finance and other internal/external partners.
Defines and supports process improvement and process automation initiatives.
Provides leadership and oversight to the internal marketing associates.
Performs other duties as assigned.
Additional Responsibilities:Candidate Education:
Required A Bachelor's Degree in Marketing, Advertising, Business, Finance or related field
Preferred A Master's Degree in a related field
Required 8 years of experience in direct to consumer marketing, with experience across a broad number of media types (mass media, direct mail, digital, outdoor, grass roots, event, partner, etc) including direct management of internal and external creative development activities
Required Other Vendor/Agency management experience
Preferred Other Government sponsored health insurance (Medicare and/or Medicaid) or other direct to consumer health insurance experience
Preferred Other Experience with the senior, low income, and/or Hispanic segments
Intermediate Ability to drive multiple projects
Intermediate Ability to work within tight timeframes and meet strict deadlines
Advanced Other Understanding of mass media including television and direct mail production methods
Intermediate Other Familiarity with proven brand management philosophies/models
Intermediate Other Knowledge and use of web/digital assets management and optimization tools and solutions (traffic monitoring and analysis solutions, SEO/SEM, etc
Advanced Other Presentation skills
Advanced Other Facilitation skills
Intermediate Other Understanding and practical use of common finance metrics (ROI, IRR, NPV, Accruals, etc)
Advanced Demonstrated interpersonal/verbal communication skills
Advanced Demonstrated leadership skills
Licenses and Certifications: A license in one of the following is required: Technical Skills:
Required Intermediate Microsoft Word
Required Intermediate Microsoft Access
Required Intermediate Microsoft PowerPoint
Required Intermediate Microsoft Outlook
Required Intermediate Microsoft Excel
Required Intermediate Other InDesign
Required Intermediate Other QuarkXpress
Required Intermediate Other Photoshop
Required Intermediate Other Acrobat
Required Intermediate Other Content Management, Variable Data Printing, Print On Demand and/or Digital Asset Management systems