Skip to main content
Marketing & Communications WellCare - Marketing Careers

Marketing Communications Planner Job

Full Job Title: Marketing Communications Planner

Job Number: 1802259

Location: Tampa, FL

Date Posted: 3-30-2018

Supports development and implementation of integrated prospective and member communications across functions for specific markets, states, and divisions. Assists in driving established priorities and activities to deliver operational, communication, and fulfillment goals. Operates within standard planning and execution processes to ensure materials are delivered timely, accurately, and in accordance with all state and federal guidelines.

Essential Functions:
  • Implement effective and efficient prospective and member communications programs for ID cards, Pre-enrollment and Post-Enrollment required materials.
  • Ensure communication strategies are followed through by being consistent with brand and marketing strategy.
  • Assist in developing effective and efficient project plans & tools that deliver successful implementation & execution of required member marketing material programs.
  • Support communication strategies, tactics and reporting to achieve optimum results.
  • Oversees the day-to-day activities between internal business partners and print vendors to ensure effective and efficient project completion including updating project plans, following up on action items and disseminating meeting recap communications.
  • Participate in cross-functional teams to help streamline a wide variety of processes, procedures and interdepartmental communication.
  • Contribute to the development of training and education tools for business units to ensure understanding of communication messaging, strategy, tactics, and distribution channels.
  • Interface with field sales offices to ensure access to the online ordering tool and troubleshoot any issues that may arise including access to the tool and/or shipment issues.
  • Monitor communication performance and advocate changes where necessary to meet corporate goals.
  • Advise management of identified business processes improvement opportunities using a structured, data-driven, fact-based disciplined process including evaluation of industry best practices.
  • Facilitate conference calls and face-to face meetings with print vendor and cross functional departments for various implementation programs & follow up on action items to ensure projects move forward.
  • Work closely with business analyst and cross functional teams to ensure business requirements are documented efficiently and accurately.
  • Assist with research and successful mitigation of grievance and fulfillment of special requests through our Enrollment Correspondence Portal to make sure that members receive timely correspondence.
  • Participate in change-management processes engaging internal and external business partners as appropriate.
  • Responsible with some assistance for proofing test output, first articles and printer's proofs for static and variable content and ensuring feedback/approvals are provided to the print vendor timely per department procedures for one to two projects at a time.
  • Ability to manage daily tasks while traveling to print vendors for implementations throughout the year.
  • Perform other duties as assigned.
Additional Responsibilities:

Candidate Education:

  • Required A Bachelor's Degree in a related field

Candidate Experience:

  • Required 2 years of experience in Program/project management/oversight with ability to drive cross-functional teams to achieve goals within tight timeframes
  • Preferred Other Government programs experience
  • Preferred Other Broad knowledge and understanding of key functional areas such as marketing, sales, operations, and finance

Candidate Skills:

  • Advanced Ability to proof large bodies of materials
  • Advanced Demonstrated organizational skills
  • Advanced Ability to work within tight timeframes and meet strict deadlines
  • Advanced Demonstrated written communication skills
  • Intermediate Ability to analyze information and covert related activities into a comprehensive work plan
  • Intermediate Demonstrated project management skills
  • Intermediate Demonstrated interpersonal/verbal communication skills
  • Intermediate Ability to influence internal and external constituents
  • Intermediate Ability to work in a matrixed environment
  • Intermediate Other Facilitation skills
  • Intermediate Other Broad knowledge and understanding of key functional areas such as marketing, sales, operations, finance and print process
  • Intermediate Other Demonstrate change management skills
  • Intermediate Other Ability to coordinate with vendors to meet timelines and budgets

Licenses and Certifications:

Technical Skills:

  • Required Intermediate Microsoft Word
  • Required Intermediate Microsoft Excel
  • Preferred Intermediate Microsoft PowerPoint
  • Preferred Intermediate Microsoft Project
  • Required Intermediate Microsoft Outlook


Back to top

Join Our
Talent Network

and receive job alerts
Click Here
Last Updated On: 12/9/2015